Host Mark Ellwood and guest Steve Heiner talk about Nikon's most recent COOLPIX announcements.

Nikon Podcast #35: New Announcements - COOLPIX P7000, S80 and S8100 Digital Cameras

Join Mark Ellwood as he sits down with Nikon’s Steve Heiner to discuss some of Nikon's most recent COOLPIX offerings including the enthusiast oriented COOLPIX P7000, Nikon’s most advanced COOLPIX camera for taking D-SLR quality photographs in a compact form factor, and the stylish COOLPIX S80 and S8100 cameras.

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Multimedia:

 

• Nikon D3100
• Focus on Lenses
• Nikon at PMA
• COOLPIX Launches
• Nikon D3s

New COOLPIX Camera Gives Enthusiasts Full Manual Controls and Superior NIKKOR Optics in Addition to Advanced Photo and Video Features in a Package That Evokes SLR Familiarity

MELVILLE, NY (September 8, 2010) – With advanced functions and features similar to those found in Nikon’s line of award winning and critically acclaimed D-SLRs, Nikon Inc. today introduced the COOLPIX P7000, the ultimate compact camera that’s ready to take on most any photo assignment. At home in a pro’s gadget bag or in the hands of a spirited enthusiast, passionate photographers of all levels will benefit from the P7000’s high performance, extensive manual controls, stunning image quality and advanced shooting functions.

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The 10.1-megapixel COOLPIX P7000 features a large 1/1.7” CCD sensor coupled with a 7.1x Wide Angle Optical Zoom-NIKKOR ED Glass Lens for consistent superior image quality that explodes with vivid color and sharpness frame after frame. Taking Nikon’s commitment to image quality a step further, the P7000 adopts Nikon’s new EXPEED C2™ high performance digital image processing engine to ensure high-quality pictures with stunning color and sharpness.

“The COOLPIX P7000 represents the best of both worlds. It is an exciting compact camera offering from Nikon, as it not only provides expanded creative control found in digital SLR cameras, but also provides photo enthusiasts with the portability and simplicity of COOLPIX digital cameras,” said Bo Kajiwara, director of marketing, Nikon Inc. “The P7000 is the perfect complement to an advanced photographer’s D-SLR, and it inspires the entry-level consumer to explore the boundaries of their photographic capabilities and fulfill their creative vision.”

ISO sensitivity ranges from ISO 100 to 6400 (expandable to ISO 12,800 in low noise Night Mode) to ensure incredibly sharp, crisp images when shooting in low-light or photographing fast-moving subjects. The P7000 also offers a variety of functions that enable superior rendering when shooting at high sensitivities, including a Low Noise Night Mode and a Noise Reduction Filter. The camera also features 5-Way VR Image Stabilization System, which utilizes a variety of tactics including optical lens shift to minimize the effect of camera shake to help banish the blur while shooting handheld or in low-light.

Thoughtful engineering has led to the addition of features that will be welcome to current D-SLR users. The Zoom Memory function allows the camera’s 28-200mm (35mm equivalent) lens to be used in a way that simulates use of a prime lens, ideal for shooting at a preferred angle of view. The P7000 also adds controls and buttons for key features like ISO, white balance, bracketing and exposure compensation. The new innovative and independent Quick Menu dial ensures easy access to key functions with the comfort of analog operation. Advanced users will also enjoy the benefits of shooting RAW/NRW* files for creative freedom, and macro abilities as close as 0.8 inches.

While the image quality of the P7000 is nothing short of stellar, the video capabilities are far beyond that of a typical compact. The P7000 records HD video at 720p at 24 frames-per-second (fps) with optical zoom and autofocus control. A COOLPIX first, users can now record audio with an external stereo microphone via the microphone input. An accessory microphone or Nikon Speedlight can be mounted on the P7000’s hot shoe.

Additional features of the Nikon COOLPIX P7000 digital camera include:

• 7.1x Wide-Angle Optical Zoom-NIKKOR ED glass lens (28-200mm f/2.8-5.6) allows for detailed close-ups and dramatic landscapes.
• 3.0-inch 921,000-dot Clear Color Display with wide viewing angle makes it easy to compose, view and share still images and movies that come alive with rich detail and improved contrast.
• Large optical viewfinder with diopter adjustment dial
• Tone Level Information helps photographers achieve their desired exposure with a histogram display, allowing them to determine the exposure while checking the balance between highlights and shadows.
• Electronic Virtual Horizon Indicator gives the user visual confirmation that the camera has a level horizon.
• In-camera editing functions include exposure compensation, COOLPIX Picture Control, noise reduction filter, Quick Retouch, D-Lighting and Active D-Lighting.
• 5-Way Vibration Reduction (VR) Image Stabilization System
• Optical VR Image Stabilization by lens shift minimizes the effects of camera shake.
• Hybrid VR Image Stabilization by lens shift and electronic VR.
• Motion Detection automatically detects moving subjects and adjusts shutter speed and the ISO setting to compensate for camera shake and subject movement.
• High ISO up to 6400 at full resolution for optimal results when shooting in low-light or photographing fast-moving subjects.
• Best Shot Selector (BSS) automatically takes up to 10 shots while the user presses the shutter and saves the sharpest image.
• Full Manual Controls-PSAM (Program, Shutter, Aperture, Manual) control gives creative control over images.
• NRW (RAW) file function compatible with Mac® and Windows® Operating Systems.
• Bracketing functions for Automatic Exposure (Sv and Tv) and White Balance allows the user to take consecutive shots with slightly different settings and select the one that best matches their intention.
• HD (720p) Movie with Stereo, Mic Input Jack and HDMI Output records at 24 fps with optical zoom, autofocus and stereo sound.
• Subject Tracking automatically activates autofocus while tracking moving subjects, like active children or unpredictable animals.
• Scene Auto Selector automatically recognizes the shooting situation and adjusts the camera’s settings accordingly for great pictures anywhere.
• Smart Portrait System integrates the following features to make it a snap to capture stunning portraits:
• In-Camera Red-Eye Fix™ automatically fixes most instances of red-eye.
• Enhanced Face-Priority AF can detect up to 12 faces from a variety of angles.
• Skin Softening ensures smooth skin tone on the face of subjects by leveraging built-in face-detection technology.
• Smile Timer automatically detects when a subject smiles and releases the shutter.
• Blink Warning alerts the photographer if a subject has blinked.

The Nikon COOLPIX P7000 will be available in late September 2010 for $499.95 MSRP**.

*ViewNX 2(supplied) and Capture NX 2(available separately) are required to open NRW files on a computer. The application or updates can be downloaded from Nikon’s website.
**MSRP (Manufacturer's Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.
Microsoft®, Windows® and Windows Vista™ are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. *Macintosh®, Mac OS® are trademarks of Apple Inc., registered in the U.S. and other countries.

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More information:

• Click here to read full press release
• COOLPIX P7000 Specifications

 

Multimedia:

<?php /*nikon/COOLPIX/2010/P7000/*/ ?>

• Nikon D3100
• Focus on Lenses
• Nikon at PMA
• COOLPIX Launches
• Nikon D3s

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

Press Contacts: MWW Group
Geoff Coalter | E: gcoalter@mww.com | T: 201.507.9500
Robin Theis | E: rtheis@mww.com | T: 201.507.9500

The S8100’s Compact Design Includes 12.1 MP CMOS Sensor to Capture Amazing Photos Up To 10 FPS

MELVILLE, NY (September 8, 2010) – Nikon Inc. today announced the COOLPIX S8100, which offers a 12.1-megapixel backside illumination CMOS sensor to provide consumers with enhanced performance and outstanding image quality for high-speed shooting and low-light conditions. Fast, responsive and versatile, the Nikon COOLPIX S8100 with an incredible 10X zoom will capture fast-moving subjects in still images and HD (1080p) movies.

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To help capture moments that are gone in an instant, the COOLPIX S8100 not only features high-speed shooting at five full resolution frames at up to 10 frames-per-second (fps), but a pre-shooting cache that records up to two shots before the shutter-release is fully pressed. For extremely fast action shots, the S8100’s Sports Continuous mode records up to approximately 120 fps. With Subject Tracking, the S8100 automatically tracks a designated subject by activating autofocus (AF), enabling the user to capture the best moment confidently. The S8100 also adopts Nikon’s exclusive EXPEED C2™ image processing engine, which is customized to each COOLPIX model to further drive enhanced performance, outstanding image quality and HD video.

Staying true to the legacy of the Style Series, the S8100 empowers users with serious performance and image quality, while remaining stylish and compact. Equipped with a 10x Optical Zoom-NIKKOR ED glass lens (30-300mm, 35mm equivalent), the COOLPIX S8100 allows the user to get close to the action, even when recording a movie in Full HD (1080p). For that family film producer, the S8100 features one-touch recording, optical zoom and stereo sound recording while filming for an enhanced user experience. Additionally, users can perfect their movies in-camera with a new editing function or snap still images while recording.

“Our portfolio of compact digital cameras is designed to equip photographers of any level with the features and functions they will need for various shooting situations in a portable, compact body,” said Bo Kajiwara, director of marketing, Nikon Inc. “The COOLPIX S8100 blends superior high-speed and low-light performance with a sleek and stylish design for a camera that is not only ready to go when you are, but one you are proud to show off.”

Advanced Technologies for Beautiful Nighttime Shots
The COOLPIX S8100 features a 12.1-megapixel backside illumination CMOS sensor, which enables exceptional image quality even when shooting in low-light settings. This CMOS sensor lends itself to enhanced shooting functions in dark situations, including the advanced Night Portrait mode, which reproduces night scenes and indoor portraits as the user sees them while reducing image blur. The Night Portrait mode combines consecutive shots of the background while the subject is taken using the flash, allowing challenging night scenes to be easily captured during handheld shooting and eliminating any subject movement. To further help deliver crisp, sharp photos, the S8100 features a 4-Way Vibration Reduction (VR) Image Stabilization System with ISO settings up to 3200.

Other functions benefiting from the lower noise and exceptional image quality of the new CMOS image sensor include an advanced Backlight shooting function with an in-camera high dynamic range (HDR) function, which merges images of the same scene to achieve a single image with a broad range of tonal detail for a frame-worthy shot. Additionally, the S8100’s advanced Night Landscape mode combines a series of five consecutive shots taken at a fast shutter speed into a single image with reduced noise for when taking handheld shots. From romantic candlelit dinners to capturing the bright lights of New York City at night, the COOLPIX S8100 ensures that no low-light moment will be left in the dark.

Creative Versatility
The COOLPIX S8100 helps unleash the user’s photographic potential with enhanced shooting and editing functions, including a new Mode Dial conveniently placed next to the shutter-release button for quick and easy access to shooting modes. The COOLPIX S8100 also features the Creative Slider, which simplifies adjusting brightness, saturation and color tone in-camera. Other in-camera editing functions include Quick Retouch and D-Lighting, giving users the ability to adjust their images during playback.

To further help the process of composing and sharing photos and movies, the COOLPIX S8100 boasts a 3.0-inch ultra high resolution (921,000-dot) Clear Color Display with a wide viewing angle and anti-glare coating. Additional must-have features in the S8100 include 17 scene modes, including the Scene Auto Selector, which automatically recognizes the shooting situation and adjusts camera settings accordingly for great photos in any environment. For outstanding portraits, the S8100 features Nikon’s Smart Portrait System, which incorporates a series of automatic functions including In-Camera Red-Eye Fix™, improved Face-Priority AF, Blink Warning, Smile Timer and Skin Softening to flatter even the most camera-shy subject.

Availability and Pricing
The COOLPIX S8100 will be available late September 2010 for $299.95 MSRP* in a choice of attractive colors including black, red and gold.

*MSRP (Manufacturer's Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

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More information:

• Click here to read full press release

 

Multimedia:

<?php /*nikon/COOLPIX/2010/S8100/*/ ?>

• Nikon D3100
• Focus on Lenses
• Nikon at PMA
• COOLPIX Launches
• Nikon D3s

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

Press Contacts: MWW Group
Geoff Coalter | E: gcoalter@mww.com | T: 201.507.9500
Robin Theis | E: rtheis@mww.com | T: 201.507.9500

MELVILLE, NY (September 8, 2010) – Integrating stylish design with intuitive operation, Nikon Inc. introduces the new COOLPIX S80, equipped with a beautifully bright 3.5-inch ultra high resolution organic LED (OLED) touch screen with an enhanced interface for a more enjoyable user experience.

MT::PB

With a user-friendly interface, the COOLPIX S80 gives the photographer easy touch control over the camera’s key functions for smooth operation, including touch shutter shooting, zoom and playback. To help users better compose their photos, the S80 employs tab-type graphics to maximize screen space without cluttering it with icons. When the camera is rotated for vertical shooting, display tabs and controls also automatically rotate for smoother shooting.

The large 3.5-inch ultra high resolution (819,000-dot) OLED touch screen display delivers clear, rich image reproductions, bright vivid colors and excellent contrast. With a wide viewing angle (approximately 180 degrees), brightness control and an anti-reflection coating, the S80’s touch screen display makes it easy to compose, view and share photos and HD (720p) movies.

“Our consumers not only rely on our compact digital cameras for beautiful photos and brilliant technology, but also as a reflection of their personal style,” said Bo Kajiwara, director of marketing, Nikon Inc. “The COOLPIX S80’s slim, sophistcated design, touch screen technology and excellent features make it fun for consumers to capture high quality images and share their memorable moments.”

Measuring 0.7-inches, the surprisingly thin COOLPIX S80 can be slipped in any pocket or bag for unbeatable portability. Sliding the lens cover turns the camera on and off, while creating a sleek, modern look. Available in six colors as bright as the OLED touch screen display, the S80 is not only a compact digital camera, but it’s also a fashion statement.

With the COOLPIX S80’s intuitive touch screen, creativity is at the user’s fingertips. The S80 lets users add their personal touch to photos with the Paint function, giving them the ability to write or draw on images during playback. The Retouch Menu lets users easily adjust images in-camera with the touch of a finger by choosing from a wide range of functions, including Color Options, Soft Focus, Selective Color, Cross Screen, Miniature Effect and Fish-eye Effect. In playback mode, the user can even add moving stamps for an animated effect. In addition, the S80 features a new rating function that allows users to rate their photos with up to five stars and sort images according to their rating.

The S80 is equipped with a built-in slide show function, allowing the user to playback photos to pre-set music for an enjoyable sharing experience. The COOLPIX S80 also features HD (720p) Movie with optical zoom and stereo sound available during recording. An HDMI output enables easy playback on an HDTV for big-screen viewing of photos from a recent vacation or HD video from the latest family gathering.

Packed into the super slim COOLPIX S80 are must-have features like a 14.1-megapixel CCD sensor and 5x Wide-Angle Optical Zoom-NIKKOR ED glass lens (35-175mm, 35mm equivalent) to help the user capture beautiful landscapes and allow them to get close to the action. The S80 helps reduce camera shake with a 5-Way vibration reduction (VR) Image Stabilization System that includes Optical and Hybrid VR, Motion Detection, ISO settings up to 6400 and Best Shot Selector, which automatically takes up to ten shots while the shutter-release button is pressed, and then selects and saves the sharpest image. The S80 employs Nikon’s EXPEED C2™ image processing engine to ensure outstanding image quality.

To further help users take better photos, the COOLPIX S80 includes 17 scene modes and the Easy Auto Mode, which automatically recognizes the shooting situation and adjusts camera settings accordingly for great photos in any environment. For outstanding portraits, the S80 features Nikon’s Smart Portrait System, which incorporates a series of automatic functions including In-Camera Red-Eye Fix™, improved Face-Priority AF, Smile Timer, Blink Warning, Blink Proof and Skin Softening to flatter even the most camera-shy subject.

Availability and Pricing
The COOLPIX S80 will be available in fall 2010 for $329.95 MSRP* in a choice of stylish colors including red, black, blue, pink, gold and silver/brown.

**MSRP (Manufacturer's Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

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More information:

• Click here to read full press release
• S80 Specifications

 

Multimedia:

<?php /*nikon/COOLPIX/2010/S80/*/ ?>

• Nikon D3100
• Focus on Lenses
• Nikon at PMA
• COOLPIX Launches
• Nikon D3s

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

Press Contacts: MWW Group
Geoff Coalter | E: gcoalter@mww.com | T: 201.507.9500
Robin Theis | E: rtheis@mww.com | T: 201.507.9500

Join Mark Ellwood as he sits down with Steve Heiner to discuss exciting new D-SLR and NIKKOR products. This podcast includes the just announced Nikon D3100 with full HD 1080p video capture with full time autofocus, and Nikon’s Guide Mode to make D-SLR photography fun and easy. We will also talk about four new NIKKOR lenses, the new AF-S DX 55-300mm, AF-S 28-300mm, the AF-S 24-120mm f/4 and the amazing AF-S 85mm f/1.4.

Nikon Podcast #34: The New Nikon D3100 and Four New NIKKOR Lenses

Listen and subscribe to this podcast in iTunes by clicking here.

For all other RSS readers, click here.

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Multimedia:

 

• D3S and PhotoPlus 2009
• Robert Latorre and the D700
• John Iacono
• All American Rejects
• Family Photography
• Picture This

Enhanced Guide Mode and the Ability to Shoot 1080p High Definition (HD) Video with Full Time Auto Focus Allow Users to Capture with Confidence

MELVILLE, NY (August 19, 2010) – The new Nikon D3100 digital SLR camera speaks to the growing ranks of enthusiastic D-SLR users and aspiring photographers by providing an easy-to-use and affordable entrance to the world of Nikon D-SLR’s. The 14.2-megapixel D3100 has powerful features, such as the enhanced Guide Mode that makes it easy to unleash creative potential and capture memories with still images and full HD video. Like having a personal photo tutor at your fingertips, this unique feature provides a simple graphical interface on the camera’s LCD that guides users by suggesting and/or adjusting camera settings to achieve the desired end result images. The D3100 is also the world’s first D-SLR to introduce full time auto focus (AF) in Live View and D-Movie mode to effortlessly achieve the critical focus needed when shooting Full HD 1080p video.

MT::PB

Packed into the compact and lightweight body of the D3100 camera is a host of advanced Nikon technologies, such as the new EXPEED 2TM image processing engine. EXPEED 2TM in conjunction with Nikon’s new 14.2-megapixel DX-format CMOS sensor is the driving force behind the enhanced performance and rich image quality. Ready to go wherever life leads, the D3100 features split-second shutter response and a blazing fast 11-point AF system to help ensure tack-sharp images. For shooting in challenging lighting conditions, ISO 3200 (expandable to 12,800) enables versatility in environments such as indoors or in the evening hours.

“People are stepping up to digital SLR cameras – consumers are embracing the enhanced performance, amazing image quality and options for lenses and accessories that only a D-SLR can provide,” said Lisa Osorio, general manager of marketing at Nikon Inc. “The D3100 is a camera that makes it easy to take beautiful pictures and will grow with the user, unlocking their potential and assisting in creating lasting memories or amazing art.“

Get Inspired With The Guide Mode
Whether new to D-SLR photography or exploring new shooting techniques, the D3100 features an enhanced Guide Mode with an easy-to-use interface to help customers build confidence in using their D-SLR through on-demand, step-by-step assistance. A stand out feature in the D3100’s predecessor, the D3000, the Guide Mode is easily accessed through the Mode Dial on the top of the camera. This enhanced help function now features sample assist images that change with camera settings to inspire consumers to achieve a desired look and feel to their images, while guiding through easy to understand photographic techniques. For example, to instill the majestic appearance of moving water, users can select “show water flowing” from the Guide Mode, and simply follow the prompts to create the ideal camera settings to capture an amazing image.

By following the guidance on the bright 3-inch LCD screen, users can achieve professional looking photographs to be proud of. Whether looking to soften backgrounds, freeze a moment in time or convey motion, the Guide Mode assists users in exploring effective picture taking solutions at their own pace to make capturing great pictures even easier and enjoyable.

Full HD Video Made Easy with D-Movie
The Nikon D3100 D-SLR allows users to capture stunning Full HD, 1080p resolution (1920x1080) movies. Users can record cinematic quality 24p video clips, or shoot at 24 or 30 frames-per-second at 720p, ideal for sharing online. By incorporating versatile NIKKOR lenses to the equation, users can now create a variety of photography effects to video such as isolating subjects with a shallow depth of field, and recording in low light conditions. NIKKOR lenses also deliver the sharpness needed for HD video, and Nikon’s Vibration Reduction (VR) II technology helps to eliminate camera shake.

While Nikon pioneered HD video in a D-SLR, Nikon is now introducing another industry first to enrich the user experience: The D3100 is the first D-SLR to implement full time AF for D-Movie video shooting and while in Live View mode. Using contrast based AF, the D3100 automatically focuses on subjects when Live View is activated to aid shooting when using the LCD. The D3100 camera also uses Face Detection technology to lock focus on up to 35 human faces, a feat not even accomplished with consumer camcorders. To further simplify movie shooting, Live View is activated at a single flick of a dedicated switch, and HD video recording is achieved by a simple press of a button.

Sharing and editing video clips is also easier than ever, as the D3100 records movies in the versatile H.264 AVCHD codec (.mov file). While playing movies back in the camera, users are able to edit recorded videos by clipping footage from the beginning or end of a movie. High Definition movies and stills can be shared with family and friends on an HD television via HDMI output, and control slideshows and video using the HDMI Consumer Electronics Control (CEC) interface that is a part of most modern remote controls from HDTV manufacturers. Additionally, the D3100 is compatible with the new SDXC memory card format to store large amounts of photo and video data so users can shoot multiple scenes without interruption.

Renowned Nikon Technology
The D3100 leverages proven Nikon technologies to create the most positive picture taking experience for consumers of any skill level. With its new 14.2-megapixel CMOS image sensor and Nikon’s new EXPEED 2TM image processing system, the D3100 delivers exceptional image quality with low noise. The new EXPEED 2TM image-processing engine enhances camera performance and helps to ensure brilliant image quality while managing color, contrast, exposure, noise and speed for optimal results. The D3100’s normal ISO range extends from ISO 100 to 3200, allowing users to capture stunning images, even in low light environments. Additionally, the D3100’s ISO range can expand to a Hi-2 setting of ISO 12,800, furthering the opportunities for low-light shots that other cameras miss.

Other exclusive Nikon technologies include the Active D-Lighting system, which automatically rescues dark or backlit images to help create flattering images with even tones. This is especially useful when photographing subjects that are backlit by the sun or lights to provide an even exposure.

What’s more, Nikon’s Scene Recognition system draws upon the 420-pixel RGB color 3D Matrix Meter for outstanding exposures under a variety of lighting conditions by integrating a database of tens of thousands of sample images. The result is a camera intelligent enough to recognize when photographing a specific scene such as a portrait or landscape and automatically choose the proper camera settings.

To make taking great pictures even easier, the D3100 elevates Nikon COOLPIX technology and incorporates an Auto Scene Selector feature in Live View. This innovative function automatically selects the best scene mode to match shooting conditions. When engaged, the camera will automatically recognize when shooting a lush landscape or fast action sports and adjust the camera settings to create an astounding image. Six preset scene modes can also be accessed with the Mode Dial on top of the camera to overcome many common shooting challenges.

Compact Design. Huge Performance.
With comfortable yet intelligent ergonomics, the D3100 packs powerful technology that’s easy to use into a compact form factor. The advanced 11-point autofocus system of the D3100 makes it easy to find and focus on a subject through an enhanced viewfinder design with new “hollow” focus points to give a clear view of the subject.

In the playing field or the backyard, the benefits of Nikon’s advanced 3D Subject Tracking become clear, as the camera continuously focuses on fast moving subjects throughout the frame, resulting in crisp, clear action shots. Additionally, the D3100 offers split-second shutter response, eliminating the frustration of shutter lag—the annoying delay that ruins so many pictures. With the ability to capture images at up to three fps, users never miss a moment.

Also added to the D3100 is a Quiet Shutter Release mode, which substantially reduces the sound of the mirror while shooting. Quickly accessed by selecting “Q” on the release mode dial, this feature is ideal for the photographer who wishes to remain unobtrusive, for example during quiet ceremonies or photographing a sleeping baby.

Nikon also empowers users to prepare their photos for sharing quickly and easily using Nikon’s extensive in-camera Retouch Menu, which easily applies a variety of fun and dramatic effects to images without a computer. Fun and easy-to-use adjustments include a miniature effect to photos, image overlay, color outline and softening filters for flattering portraits and realistic skin tones.

The D3100 also incorporates Nikon’s Integrated Dust Reduction System, which offers a comprehensive solution that combats the accumulation of image-degrading dust from the camera’s image sensor. The shutter is tested to 100,000 cycles for maximum durability, ensuring years of captured memories.

Gateway to Legendary NIKKOR Optics and Accessories
Nikon has also introduced the ideal companion to the D3100, the brand new AF-S DX NIKKOR 55-300mm VR lens, which gives users super-telephoto zoom capability for an affordable price. This is a perfect complementary lens when combined with the AF-S 18-55mm VR kit lens, and is great for capturing images of sports and wildlife around town or on vacation. Photographers can also appreciate the D3100’s system expandability, as it is compatible with more than 40 legendary NIKKOR AF-S interchangeable lenses. While the D3100 offers a versatile built-in flash, the camera also operates with Nikon’s Creative Lighting System and is capable of Advanced Wireless Lighting when using the SB-900 Speedlight or the SU-800 Wireless Commander. The D3100 D-SLR’s design also supports Eye-Fi memory card functionality, enabling the convenient wireless transfer of images from the camera to a computer when using Eye-Fi memory cards. Also included is a new version of Nikon’s powerful image editing application, View NX2. The latest edition of this software allows users to organize and edit both photos and video files easily.

Price and Availability
The D3100 D-SLR camera outfit, including the versatile AF-S NIKKOR 18-55mm f/3.5-5.6G VR image stabilization lens, is scheduled to be available at Nikon Authorized dealers beginning in mid September 2010, at an estimated selling price of $699.95.* The AF-S DX NIKKOR 55-300mm f/4.5-5.6G ED VR lens will be available starting in September for $399.95*. For more information, please visit www.nikonusa.com.

*Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

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About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

Press Contacts: MWW Group
Geoff Coalter | E: gcoalter@mww.com | T: 201.507.9500
Matt Kopacz | E: mkopacz@mww.com | T: 201.507.9500

New NIKKOR Glass Yields an Unprecedented Seven Lenses Released to Date in 2010

MELVILLE, NY (August 19, 2010) – Today, Nikon Inc. announced four new lenses to the legendary NIKKOR line to meet the needs of all types of photographers, from those looking for the ideal lens for capturing memories of the school play to pro glass that captures client work in the studio. The new AF-S DX 55-300mm f/4.5-5.6G ED VR, AF-S 28-300mm f/3.5-5.6G ED VR, AF-S 24-120mm f/4G ED VR and AF-S 85mm f/1.4G deliver the optical excellence and stunning image quality that consumers have become accustomed to with AF-S NIKKOR lenses. Nikon’s optical engineering experience and devotion to extraordinary standards of excellence have contributed to the strength and legend of the NIKKOR brand. With the addition of these four lenses, 2010 has seen the introduction of a total of seven new NIKKOR lenses, reinforcing Nikon’s role as the world leader in optics.

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Ideal for producing stunningly sharp images with excellent clarity and color reproduction or capturing HD video that exhibits critical focus with a dramatic depth of field, these new lenses will empower photographers with a variety of core Nikon technologies. The three zoom lenses utilize Nikon’s Vibration Reduction (VR) II Image Stabilization system which provides up to four stops of correction* to help create blur-free images while shooting handheld or in challenging lighting conditions. Found in the 85mm f/1.4 and 24-120mm f/4, Nikon’s exclusive Nano-Crystal Coat reduces instances of ghosting and flare – even in challenging backlit scenes. Additionally, all four lenses feature Nikon’s Silent Wave Motor (SWM) technology to deliver fast, accurate and quiet AF performance and Nikon’s Super Integrated Coating (SIC) for color consistency and reduced flaring. The construction of each of these lenses also includes a nine rounded blade diaphragm, to help achieve a dramatic separation between subject and background with a natural out of focus area coveted by today’s image-makers.

“The AF-S NIKKOR 55-300mm f/4.5-5.6 VR, 28-300mm f/3.5-5.6 VR, 24-120mm f/4 VR and 85mm f/1.4 build upon Nikon’s reputation as a preeminent manufacturer of high quality lenses delivering tack-sharp, high contrast images whether shooting stills or video. ” said Lisa Osorio, general manager of Marketing at Nikon Inc. “As camera capabilities expand and the role of photographers evolves, NIKKOR enhancements continue to meet the demands of beginner and professional photographers alike, and we continue to exceed expectations of optical excellence.”

AF-S DX NIKKOR 55-300mm f/4.5-5.6G ED VR: Making Super Telephoto Shooting Easy and Affordable
The new AF-S DX 55-300mm f/4.5-5.6G ED VR fills a variety of roles as the perfect lens for family picture takers and photo enthusiasts alike. This lens is the ideal complement to the 18-55mm VR DX-format camera kit lens, such as the one coupled with the just-released D3100 D-SLR camera, and provides users with an affordable way to achieve super zoom focal lengths from 82.5mm to 450mm (35mm equivalent). The 55-300mm VR lens brings the benefits of longer focal lengths into range for users when capturing distant subjects, such as at athletic events, family gatherings and summer vacations. Additional features include a Tripod Detection Mode, which allows users to keep VR image stabilization activated and automatically compensates for minute vibrations when mounted on a tripod. Additionally, a High Refractive Index (HRI) lens element is implemented to keep the lens compact while offering high contrast even at maximum aperture. The optical construction consists of two Extra-low Dispersion (ED) Elements that effectively minimize chromatic aberration, even at the widest aperture settings.

AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR: High Performance, High Quality and Telephoto Zoom
Building on the popularity and versatility of broad focal range lenses, the new AF-S 28-300mm f/3.5-5.6G ED VR is Nikon’s first FX-format lens with a 10.7X zoom range for enthusiasts and professionals. The new 28-300mm is the all-in-one optical solution that is ideal for travel, landscapes, portraits and capturing distant subjects. The 28-300mm VR lens is optimized for edge-to-edge sharpness on both FX and DX-format D-SLR cameras, and has an equivalent focal length of 42-450mm when attached to a DX-format D-SLR. It’s optical formula includes two ED glass elements that effectively minimize chromatic aberration, even at the widest aperture settings, and three Aspherical Lens Elements that virtually eliminates coma and other aberrations at wide aperture settings as well. This high performance lens also incorporates an M/A Focus Mode Switch that enables quick changes between manual and autofocus operation, and Internal Focus (IF) providing fast and quiet autofocus without changing the length of the lens while retaining working distance through the focus range.

AF-S NIKKOR 24-120mm f/4 G ED VR: Defines Versatility
The new AF-S 24-120mm f/4 G ED VR zoom lens redefines the wide-to-portrait lens category, and provides users with a medium focal range lens with a constant aperture that is ideally suited for a wide variety of photographic disciplines. This high performance lens offers a constant maximum aperture of f/4 to maintain exposure settings throughout the entire zoom range and is perfect for photographing landscapes, portraits, interiors and weddings. The 24-120mm f/4 also features two ED elements, three aspherical lens elements, a useful M/A Focus Mode Switch, Internal Focus and Nano Crystal Coat to reduce ghosting and flare for greater image clarity throughout the entire frame.

AF-S NIKKOR 85mm f/1.4G ED: Fast Medium Telephoto Lens Destined to Become a Classic
A highly anticipated lens for professional photographers with no room for compromise, the new AF-S 85mm f/1.4G ED is an ultra-fast classic portrait lens boasting amazing picture quality, high performance and the ability to create dramatic background effects (bokeh). This lens is engineered for professional portrait, studio and wedding photographers wanting to shoot at fast maximum apertures while retaining the highest performance. The 85mm lens is also well suited for portraits and low-light shooting situations because of its ability to create a shallow depth of field with exacting sharpness and detail. The AF-S 85mm f/1.4 is optimized for edge-to-edge sharpness on both FX and DX-format D-SLR cameras, and features two focus modes, M/A (manual-priority autofocus) and M (manual) to further enhance versatility and adapt to a shooters needs. Additional features include Internal Focus (IF) that allows the lens to focus without changing the barrel length, Nano Crystal Coat to reduce instances of ghosting and flare, and a rugged construction build to endure aggressive field use.

Price and Availability
The compact telephoto AF-S NIKKOR DX 55-300mm f/4.5-5.6 VR lens has an estimated selling price of $399.95**. The versatile AF-S NIKKOR 24-120mm f/4 G ED VR has an estimated selling price of $1299.95**. The AF-S NIKKOR 28-300mm f/3.5-5.6G ED VR zoom lens has an estimated selling price of $1049.95**. The ultra-fast AF-S NIKKOR 85mm f/1.4G has an estimated selling price of $1699.95**. These four lenses will be available starting in September 2010. For more information, please visit www.nikonusa.com.

*Under Nikon measurement conditions.
**Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

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• AF-S DX NIKKOR 55-300mm Specs
• AF-S NIKKOR 28-300mm Specs
• AF-S NIKKOR 24-120mm Specs
• AF-S NIKKOR 85mm Specs

 

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About the NIKKOR brand
With a comprehensive assortment of FX and DX-format lenses and focal lengths, from the ultra-wide 10-24mm to the super telephoto 600mm VR, Nikon photographers have come to rely upon the NIKKOR core technologies that contribute to their optical superiority. NIKKOR is the brand name for Nikon’s photographic lenses, which are precision crafted to the most exacting standards in Nikon’s own glassworks. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the "Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

Press Contacts: MWW Group
Geoff Coalter | E: gcoalter@mww.com | T: 201.507.9500
Matt Kopacz | E: mkopacz@mww.com | T: 201.507.9500

The New COOLPIX S1100pj Offers Exciting Ways to Share Photos, Movies and Even Presentations, While the New COOLPIX S5100 Delivers Versatile Performance in a Slim Stylish Design

MELVILLE, NY (August 17, 2010) – At the forefront of product innovation and market firsts, Nikon Inc. introduces two new COOLPIX cameras into the Style Series, marrying first-of-its-kind technology and portable design to enhance the experience of making and sharing great photos and videos.

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Building upon its award-winning projector camera, Nikon continues to broaden content sharing with the new COOLPIX S1100pj’s computer connectivity offering a new way to view photos, movies and even presentations. The chic and vibrant new COOLPIX S5100 delivers the speed and ease-of-use that have made the S-Series the preferred choice among consumers who seek style and performance, and advanced Nikon technologies to help create amazing pictures even in low light.

“As the first to introduce a built-in projector in a compact digital camera, our consumers have come to expect innovation from Nikon’s COOLPIX S-Series,” said Bo Kajiwara, director of marketing, Nikon Inc. “In order to meet the evolving needs of our consumers, we have further advanced our award-winning technology, while delivering the high performance and shooting and sharing versatility they have come to trust.”

The New COOLPIX S1100pj: Innovative Sharing Experiences for Work and Play
On the heels of its ground-breaking predecessor, the new COOLPIX S1100pj takes advanced technology a step further with a 40 percent brighter, 14-lumen internal projector complete with a built-in stand and an easy-to-use touch screen interface, allowing the user to share photos and movies in even more environments. With the computer connection feature, the S1100pj also allows the user to connect the camera to a computer via USB and project whatever is on the computer screen or JPEG image files saved to the camera’s memory card or internal memory. Additional creative features include a built-in slide show function that plays photos with music and one-touch HD 720p movie recording with easy projection playback. Whether sharing family photos and videos with loved ones or presenting an important presentation to a client, users can make a big impression by projecting up to 47-inches from over 7-feet away.

Truly putting creativity at the user’s fingertips, the COOLPIX S1100pj features a 3-inch 460,000-dot touch LCD screen with Clear Color Display. A new Paint function allows users to write and draw on projected images in real time, while a wide range of new Retouch functions allow users to add stamps for an entertaining effect or rate their favorite photos for a more convenient search. Other new functions in the S1100pj’s in-camera Retouch Menu include Soft, Selective Color, Cross Screen, Fisheye Effect, Miniature Effect and Makeup Effect, giving the user creative freedom without the need for a computer.

The 14.1-megapixel COOLPIX S1100pj includes a 5x Wide-Angle Optical Zoom-NIKKOR glass lens (28-140mm) and a 5-way VR Image Stabilization System with ISO settings up to 6400 to ensure incredibly sharp, crisp images in low light or while shooting handheld. To further help users capture stunning photos easily, the S1100pj also features 17 scene modes, Subject Tracking, Easy Auto Mode and Nikon’s Smart Portrait System all packed into a colorful, compact design.

The COOLPIX S1100pj will be available in September 2010 for $349.95* MSRP in a choice of colors including black, violet, green and silver.

The New COOLPIX S5100: Style, Speed and Simplicity
The new COOLPIX S5100 combines speedy performance with sleek design for a stylish, yet convenient accessory for wherever life leads. Sporting a fast start-up time, a short shutter-release time and one-touch HD 720p movie recording at 30 fps, the S5100 helps to ensure memories are captured as soon as they happen. The S5100 plays host to a myriad of Nikon technologies used to capture beautiful nighttime and low light shots with less blur and noise. These features include image processing that results in less noise at high sensitivities, a motion detection function, lens-shift vibration reduction (VR) function and a new flash control system.

In addition to must-have features including 12.2-megapixel resolution, a bright 2.7-inch LCD display, 5x Optical Zoom and a 4-way VR Image Stabilization System with ISO settings to 3200 at full resolution, the COOLPIX S5100 also adds a new tripod detection function found on premium NIKKOR lenses. This function detects handheld or tripod shooting and automatically selects the ideal exposure, ISO sensitivity and shutter speed in order to reduce image blur and ensure sharp photos.

The stylish design and vivid color options of the COOLPIX S5100 make the camera a perfect outlet to express one’s personality, while user-friendly features like 18 scene modes, Scene Auto Selector, Subject Tracking and Nikon’s Smart Portrait System make the S5100 an easy-to-use tool for capturing remarkable photos virtually anywhere.

The COOLPIX S5100 will be available in October 2010 for $179.95* MSRP in a choice of attractive colors including black, pink, purple and blue.

COOLPIX Technology
At the core of all new COOLPIX cameras are Nikon’s world-class NIKKOR lenses, delivering accurate detail, brilliant color and amazing clarity. For the first time, Nikon’s new EXPEED C2™ high performance digital image processing engine is implemented and custom-optimized for each COOLPIX model to ensure high-quality pictures with stunning color and sharpness. The new S-Series models embrace the addition of High Definition (HD) video accessible via an ideally located video record button on the back of the camera. Other COOLPIX features include Scene Auto Selector or Easy Auto Mode, which automatically recognizes the shooting situation and adjusts camera settings accordingly for great pictures anywhere. To help users create better portraits easier, the Smart Portrait System incorporates a series of automatic functions including In-Camera Red-Eye Fix™, Improved Face-Priority AF, Face-Priority AE, Smile Mode, Blink Warning and Skin Softening to flatter even the most camera-shy subject (features vary by model).

*Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

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About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

Press Contact: MWW Group
Geoffrey Coalter | E: gcoalter@mww.com | T: 201.507.9500
Matt Kopacz | E: mkopacz@mww.com | T: 201.507.9500

Teens Explore Photography, Creative Writing and Self Expression in End of Year Exhibition

MELVILLE, NY (July 12, 2010) – In support of the Whitney Museum of American Art’s Youth Insights Education Program, photos taken by students using Nikon D-SLR cameras are now available for viewing in an online exhibition (http://whitney.org/Education/Teens/Gallery/2010InterpretingWar).

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Youth Insights is an after school program that brings a diverse group of New York City high school students together to exchange ideas, work with artists, and develop a sustained engagement with American art and culture. Youth Insights teens studied photography with Nikon photographer and Whitney Biennial 2010 artist Nina Berman. Through Berman, Nikon loaned Youth Insights fifteen Nikon D5000 cameras to students in the program, enabling students to transition from point-and-shoot cameras to entry-level D-SLRs. Berman taught the amateur photographers about aperture, depth of field and other elements of photography and helped them create their final project focused on capturing the meaning of war through photography and writing.

“Nikon was excited to provide the Youth Insights program with Nikon D-SLR’s to support aspiring student photographers,” said Lisa Baxt, Senior Communications Manager, Nikon Inc. “This Whitney Museum project was a great way to give first-time photographers an opportunity to learn from a professional and express their point-of-view through words and imagery.”

Students wrote stories, essays and poetry to complement their photographs. Their work was exhibited at the Youth Insights Spring Celebration at the Whitney Museum for an audience of more than eighty people, including family, friends, teachers and artists.

“When I first heard we were getting Nikon cameras, I thought, oh, this is a great opportunity. I had never used a SLR camera, although I had seen them around,” said Troy Cordice, 17, Bronx High School for Visual Art. “I thought it was the same thing as a digital camera, but it’s completely different. You can control everything and that’s a great opportunity I’m fortunate enough to have had.”

Student images included both literal and conceptual interpretations of war. The Youth Insights exhibit will be available for viewing online indefinitely.

For more information about Youth Insights at the Whitney, visit www.whitney.org.

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About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

About the Whitney

The Whitney Museum of American Art is the leading advocate of 20th- and 21st-century American art. Founded in 1930, the Museum is regarded as the preeminent collection of American art and includes major works and materials from the estate of Edward Hopper, the largest public collection of works by Alexander Calder, as well as significant works by Jasper Johns, Donald Judd, Agnes Martin, Bruce Nauman, Georgia O'Keeffe, Claes Oldenburg and Coosje van Bruggen, Kiki Smith, and Andy Warhol, among other artists. With its history of exhibiting the most promising and influential American artists and provoking intense critical and public debate, the Whitney's signature show, the Biennial, has become the most important survey of the state of contemporary art in America today. First housed on West 8th Street, the Whitney relocated in 1954 to West 54th Street and in 1966 inaugurated its present home at 945 Madison Avenue, designed by Marcel Breuer. The Whitney is currently moving ahead with plans to build a second facility, designed by Renzo Piano, located in downtown New York at the entrance to the High Line in the Meatpacking District.

Press Contact: MWW Group
Devin Davis | E: ddavis@mww.com | T: 201.806.3135

MELVILLE, NY (July 7, 2010) – The images exhibited were captured with equipment, including Nikon D3S digital-SLR cameras, NIKKOR lenses, Speedlights and other accessories, kept aboard the ISS. To date, NASA has captured more than 700,000 images with Nikon equipment carried into space. Among these many images, those rare and precious photos that can only be captured from space, as well as those captured under the extremely low-light conditions of space that exhibit the superior image quality of D3S noise suppression features are introduced.

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Nikon has spent many years contributing to NASA's study of space through the development and manufacture of advanced and extremely durable cameras and NIKKOR lenses. Production of NIKKOR lenses, which make the most of Nikon’s optical technologies, reached fifty million units last September. Nikon’s history with NASA began with the Nikon Photomic FTN?, a modified Nikon F camera that was used aboard the Apollo 15 in 1971. Nikon’s relationship with NASA continued even with the transition to digital when NASA placed orders for Nikon D2XS digital-SLR cameras in 2008. These cameras are still being used in space today. In 2009, NASA ordered eleven D3S cameras and seven AF-S NIKKOR 14-24mm f/2.8G ED lenses for use in recording activities aboard the Space Shuttle and International Space Station. The D3S cameras were the same products available to consumers with no special modifications, and they were delivered to the ISS via the Space Shuttle Discovery launched on April 5, 2010.

Nikon products kept aboard the ISS

• 1 Nikon D3S digital-SLR camera: Delivered to the ISS via the Discovery with Space Shuttle mission STS-131, which returned on April 20, 2010. Images are primarily those of the surface of the earth and nighttime scenes. Standard consumer product (no modifications).
• 8 Nikon D2XS digital-SLR cameras: Modified according to NASA specifications for recording extravehicular activities (EVA)
• 36 NIKKOR lenses (including three teleconverters)
• 7 SB-800 Speedlights
• 4 D2XS eyepieces: Eyepieces made exclusively for NASA
  Special eyepiece viewfinders that enable image framing and verification through a space helmet with extravehicular activities.
• Miscellaneous (filters, cables, etc.)

Primary images captured by Nikon products

Image of extravehicular activities on the STS-131 mission. View of astronauts, as they work to tie down an Ammonia Tank Assembly on the International Space Station during STS-131 spacewalk.

Image of the ISS, Space Shuttle and Earth captured from the ISS

Photos: NASA

Nikon's history with NASA

• 1971: Nikon Photomic FTN* (NASA specifications) was used on Apollo 15
• 1980: The “Small Camera”, based on the Nikon F3 and equipped with a motor drive, and the F3 "Big Camera", which utilized long film, were delivered to NASA. The “Small Camera” was used aboard the Space Shuttle Columbia launched the following year.
• 1991: The Nikon F4 and F4S were delivered to NASA
• 1999: The Nikon F5 and AI AF Nikkor lens were carried aboard the Space Shuttle Discovery to photograph extravehicular activities (EVA)
• 2008: D2XS digital-SLR cameras were delivered to NASA. Eight D2XS cameras are still used in space to document activities such as inspections and maintenance operations.
• In addition, approximately 15 types of lenses, more than 35 all together, are kept aboard the International Space Station for intra- and extravehicular photography that supports NASA’s space activities.

*Nikon F equipped with Photomic FTN viewfinder that supports TTL center-weighted metering.

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About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

MELVILLE, NY (June 30, 2010) – Nikon Corporation (Makoto Kimura, President) is pleased to announce that entries for the prestigious Nikon Photo Contest International 2010-2011 will be accepted between September 1 and November 30, 2010.

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The 33rd Nikon Photo Contest International is sponsored by Nikon, and provides an opportunity for photographers of all skill levels around the world to communicate and contribute to photographic culture.

Since it’s inception in 1969, the competition has steadily gained notoriety with photographers from every corner of the Earth with more than 320,000 photographers submitting more than 1,310,000 photos. More than 18,000 photographers from 153 countries submitted more than 51,000 photos for the 2008-2009 competition. These numbers represent a new record for the largest number of entries by the most applicants from the most countries ever, making the Nikon Photo Contest International a truly global event.

The Categories:
Entries for the 2010-2011 contest will be accepted for two categories; The first category is a free subject category (A) and the second entitled "Energy” (B). Photos of any subject or theme are invited for the free subject category. Entries for the “Energy” category should be photos that capture the energy of sights and subjects that inspires, motivates or excites. Images covering a broad range of subject matter from throughout the world are expected for both categories. Entrants may not enter the same photo in both categories simultaneously.

Returning once again this year is The Emerging Talent Award, designed to embrace the growing number of younger photographers and provide them with an opportunity to share their photos with the world. Each year, young photographers capture many of the photos entered, and this award recognizes the importance of the next generation of photographers.

Entry Period:
Wednesday, September 1, 2010 through Tuesday, November 30, 2010

Entry Method:
Fill out the application form on the Nikon Photo Contest International 2010-2011 website (http://www.nikon-ncpi.com/) and transmit image data via the form.

Number of Entries:
Two photos for each category (total of four) may be submitted.

Entry Format:
Image data captured with a digital still camera (excluding that captured by medium-format and larger digital cameras) and image data created by scanning an image captured with a film camera (35mm or APS) will be accepted. Images that have been digitally enhanced or edited with software will also be accepted.

File Size:
10 MB or less per file

Image Format:
JPEG only

Awards and Prizes:
Entries will be judged by well-known photographers currently active on the world stage. A total of 53 prizes will be awarded, with one photo to receive the contest Grand Prize. From each category, 16 photos will receive first, second and third prizes. Four photos entered by photographers aged 29 or younger will receive Emerging Talent Awards, while 16 Emerging Talent Award runners-up will have the chance to exhibit their entries in the contest Mini Gallery.

Winners will be announced in June 2011 with an exhibition of the winning photographs planned.* The goal of the Nikon Photo Contest International is to provide an opportunity for photographers to express themselves and to share their own feelings and impressions with people around the world through their photographs.

The following prizes will be awarded:**

Award: Grand Prize
Number selected: 1
Prize:
• Nikon D3S D-SLR camera
• AF-S NIKKOR 24mm f/1.4G ED
• AF-S NIKKOR 24-70mm f/2.8G ED
• Winning photo to be included in the Mini Gallery on the Nikon Photo Contest International 2010-2011 website

Award: First place
Number selected: 1 award from each category
Prize:
• Nikon D300S D-SLR camera
• SB-900 Speedlight
• AF-S DX NIKKOR 18-200mm f/3.5-5.6G ED VR II
• AF-S NIKKOR 16-35mm f/4G ED VR

Award: Second place
Number selected: 5 awards from each category
Prize:
• Nikon D5000 D-SLR camera
• AF-S DX Micro NIKKOR 85mm f/3.5G ED VR

Award: Third place
Number selected: 10 awards from each category
Prize:
• Nikon D3000 D-SLR camera
• AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR

Award: Emerging Talent Award
Number selected: 4 awards, regardless of category
Prize:
• Nikon COOLPIX P6000 digital camera
• Photos to be included in the Mini Gallery on the Nikon Photo Contest International 2010-2011 website

Award: Emerging Talent Award (Runners-up)
Number selected: 16 awards, regardless of category
Prize:
• Nikon COOLPIX S1000pj digital camera
• Photos to be included in the Mini Gallery on the Nikon Photo Contest International 2010-2011 website

*Exhibition venue and dates to be decided at a later date.
**Prizes to be awarded are subject to change without previous announcement. Prizes may not be exchanged for cash.

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More information:

• Click here to read full press release

 

Multimedia:

• Wireless Podcast
• Susan Stripling
• PPE Podcast
• Political Photography
• John Iacono
• Picture This

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

MELVILLE, N.Y. (June 24, 2010) -- To complement the summer concert season, Nikon announces the launch of “NikonLIVE” (www.nikonlive.com) as part of its sponsorship of the Nikon at Jones Beach Theater with Live Nation. The site will provide music fans with great content, including tips about shooting concerts and images by professional photographers while integrating music, photography and social media enabling fans and artists to share personal concert experiences.

MT::PB

Fans will be able to view images taken by performing artists in the site’s “Sound Check” area, and view professionally photographed images in the “Rock and Roll Picture Show” area. Nikon’s professional photographers will give fans an exclusive, behind the scenes look at their favorite music acts, as well as provide fans with advice and tips on how to shoot great images and video with their digital cameras. Additionally, fans will be invited to participate in COOL SHOT Contests for the chance to win a Rock Star Flyaway trip to the concert of their choice at the Nikon at Jones Beach Theater or a Live Nation club show in New York. Information on the Rock Star Flyaway contest is available at NikonLive.com.

“Nikon is excited to again team up with the world’s largest live entertainment company, Live Nation to connect with music fans,” said Bo Kajiwara, Director of Marketing, Nikon Inc. “We think music is a compelling platform for Nikon to engage music and photography lovers who capture and share their music moments through photographic images.”

“NikonLive.com expands on our existing relationship with Nikon by creating a strong digital platform to integrate photography with the live concert experience,” said Russell Wallach, President, Live Nation Network. “Through our long standing, successful sponsorship relationship with Nikon, one the most well known brands in photography, we hope to creatively engage live music fans with two things they love: live music and taking pictures.”

In addition to visiting nikonlive.com, fans will be able follow updates from other fans along with bloggers, photographers and participating artists by using the Twitter hashtag #NikonLive and by visiting the Nikon Facebook Fan Page at www.facebook.com/nikon.

Nikon at Jones Beach Theater is the outdoor amphitheatre located at Jones Beach State Park in Wantagh, New York, attracting some of today’s biggest stars and over 300,000 music fans every summer.

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More information:

• Click here to read full press release

 

Multimedia:

• Wireless Podcast
• Susan Stripling
• PPE Podcast
• Political Photography
• John Iacono
• Picture This

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.

About Live Nation Entertainment:

Live Nation Entertainment (NYSE-LYV) is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, e-commerce and artist management. Live Nation seeks to innovate and enhance the live entertainment experience for artists and fans: before, during and after the show. In 2009, Live Nation sold 140 million tickets, promoted 21,000 concerts, partnered with 850 sponsors and averaged 25 million unique monthly users of its e-commerce sites. For additional information, visit www.livenation.com/investors.